Sports Source Asia presents a wonderful opportunity to network with fellow industry players and to gain an overview of the status of sporting goods in the commercial world. In 2011, the fair is expected to host nearly 200 exhibitors from around the world.

Sports Source Asia - Premier Sourcing Hub in Asia
Asia is a huge market with a growing enthusiasm for sports and fitness. Sports Source Asia (SSA) is the trading platform which opens up this market for suppliers of sportswear and accessories, sporting goods and equipment. Timed to coincide with the region''s peak sourcing season, Sports Source Asia has proved equally attractive to buyers from all corners of the globe.

Buyers at Sports Source Asia are also on the look-out for sub-contract manufacturers as well as long-term business opportunities such as joint ventures, franchises and licensing agreements.

Winning Ways in 2010
The international appeal of Sports Source Asia was demonstrated by the presence at the 2010 event of 6,730 buyers who came from 93 countries and regions. For the 194 exhibitors from 10 countries and regions, this high buyer attendance offered enormous possibilities for expanding business and opening up new markets.

Highlights for 2011
The fifth edition of Sports Source Asia will continue the tradition of excellence. The fair is sectorised to give the best possible exposure to exhibitors and their products.
-- Outdoor Sports Zone makes its debut in 2010 to showcase innovative outdoor sporting goods and accessories, and introduce the latest technology.
-- Fitness Zone highlights all kinds of fitness-related equipment and accessories
-- Premium Zone houses sports brands in an environment to boost brand recognition and encourage sales
-- Seminars inform participants on market trends and industry issues
-- Fashion parades draw attention to exhibitors'' sportswear and accessories

A truly unique opportunity
Sports Source Asia is the only dedicated regional event for the industry with the timing and location to maximise business. October is the peak sourcing season and Hong Kong is the sourcing hub of Asia, attracting many buyers to the region. From Hong Kong, exhibitors can access the great market of the Chinese mainland and enjoy the benefits of Hong Kong''s connections with business networks worldwide.