Asia''s Biggest Houseware Event Attracts Quality International Buyers
The HKTDC Hong Kong Houseware Fair has a long and proud history, and the 2011 staging will be the 26th edition of the event that has proved itself again and again to be an extremely effective sourcing platform.

Strong International Profile
More than 2,100 exhibitors from 32 countries and regions took the opportunity to reach out to international buyers by participating in the 2010 edition of the fair. Last year''s event attracted more than 25,000 buyers from 130 countries and regions. The calibre of these buyers is top-notch, too: they included representatives from major houseware sourcing companies, including Giant Hypermarket, Home Shopping Service, Home Solutions, In Garden, MorganWare, Nitori, QVC, Robinson Department Store and Z Gallerie.

City-centre Venue
The largest event of its kind in Asia, the Houseware Fair also capitalises on the city-centre location of the Hong Kong Convention and Exhibition Centre, which offers maximum convenience.

Global Confidence on the Rise
A survey carried out during the Hong Kong Trade Development Council “mega” fairs in April 2010 found that interviewed buyers were optimistic regarding global economic development over the next 12 months. A total of 65% indicated they expected their procurement expenses to be increased and 64% said they had placed orders or were ready to place them at the fairs. Buyers from mature markets considered brand image a key factor in their procurement activities and particularly welcomed the specialist zones showcasing brands. The survey also highlighted that green products are receiving increased attention from the global marketplace.

Home in on Themed Zones
Special themed zones ensure that exhibitors can connect easily and efficiently with the buyers in their particular market segment.

• Green Living  (New Zone)
  Tapping into the growing trend for eco-friendly houseware products of all types, this zone calls all companies that thrive on innovation and ingenuity.
• ASEAN Select
  This zone, which made its debut in 2010, leverages on the China-ASEAN Free Trade Area and is open to houseware suppliers from ASEAN countries to showcase their unique styles and designs of products.
• Outdoor Living
  Gardens, balconies and patios are getting a makeover, becoming more chic and fashionable, and this zone reflects this trend by offering suppliers premium space for displaying top-quality products designed to enhance the use and enjoyment of alfresco areas.
• Hall of Elegance
  This premier zone showcases renowned brands and designer collections to best effect. The section’s sophisticated surroundings provide the perfect backdrop in which to conduct business negotiations with serious international buyers.
• World of Fine Dining
  Occupying one of the prime areas at the fair, this zone is the place for exhibitors specialising in bar accessories, kitchenware and tableware. The zone’s outlook puts the focus on creativity and innovation, and is the perfect place to display new, trendy products, and offers a choice of deluxe booth or raw space for self-designed booth.
• Home Accents
  Designed to attract the attention of buyers looking for eye-catching products that inject zest into living spaces, this zone is a showcase for suppliers of artificial flowers, handicrafts and other home decor items.
• Home Living
  This zone puts the focus on comfort, efficiency, safety and hygiene in the home. It is the place for suppliers of cleaning products & supplies, hardware & DIY and small electrical appliances.

World of Pet Supplies
This special highlight of the Houseware Fair will be appearing for the third time in 2011. Exhibitor numbers in 2010 showed a big increase over the previous year, emphasising the growing profile of this industry sector. It is home to pet-related products and services, pet food, aquatic and veterinary products, and attracts a wide range of buyers from specialist pet companies to chain stores and department stores and wholesalers.