Open a new chapter in your business expansion

The Hong Kong International Printing & Packaging Fair 2011 is an excellent business tool, as a venue for meeting new clients as well as consolidating relationships with established customers. The fair is an acknowledged platform for presenting a wide range of printing and packaging solutions as well as trading in related equipment and consumables.

The fair attracts many local buyers from different vertical products and services industries as well as overseas trade visitors. They appreciate the convenience and price-competitive environment of a one-stop-shop for design and other pre-press services, printing & packaging solutions, to post-press services right through the supply chain.

Buyers include print managers and brokers, publishers, graphic arts specialists, packagers, advertising agents and designers, printers for books, commercial items, newspapers and labels, merchandisers of big companies such as retailers, manufacturers and public listed companies, as well as representatives of finishing and converting companies, marketing companies and consultants.

The Hong Kong International Printing & Packaging Fair 2011 is a golden opportunity for exhibitors to make contact with these buyers.

Right time, right place

Hong Kong, as one of the top four printing centres in the world, is a big drawcard for buyers. It is a renowned trade fair venue with world-class supporting services.

Timing could not be better. Many buyers come to Hong Kong and neighbouring cities in southern China in the peak sourcing season of April. An added bonus is the concurrent HKTDC Hong Kong Gifts & Premium Fair, one of the world’s leading events, which in itself attracts thousands of worldwide buyers to Hong Kong.

Shift in international printing operations

Following the 2007 outbreak of the global financial crisis, manufacturers and service providers in Europe, the US and other economic powers began to pay more attention to corporate cost control. As a result, more and more printing and packaging activities are moving to the Asia-Pacific region. The US, for example, has transferred 57% of orders to the Chinese mainland, 16% to Mexico, 12% to Canada, 10% to Europe, and the remaining 5% to India.

Highlights of 2011

In its sixth edition, the Hong Kong International Printing & Packaging Fair is even more streamlined for better business with its zones designed to highlight exhibitors’ strengths.

Zones in 2011 include: Printing Services, Packaging Services, Printing Consumables & Packaging Materials, Digital Printing Equipment & Services, Printing & Packaging Equipment and System, Integrated Pre-press Service Square, and Design Service Zone.